Understanding Splio Loyalty

Prerequisites

To understand the key principles of Loyalty and Rewards please read the following articles before starting:

• Splio Main Concepts
• Loyalty data
• What are the lifecycles of the points and the rewards?
• How can I use Rewards?

Overview

To get an overall understanding of Loyalty and Rewards in Splio Customer Platform, we provide you below with an entity relationship diagram.

Marketing Automation & Loyalty - Data Model - ERD

FAQ

What is the difference between a promotional system in a PoS and Splio?

Rewards in Splio are tied to your Loyalty program. As such there are designed with:

• Master rewards: set up in Splio Customer Platform with the main attributes of the advantages (10% discount, 5€ off for a minimum order amount of 15€, free delivery for premium customers, etc.)
• <<glossary:Rewards>>: anonymous stock of codes linked to a master reward.
• granted rewards: attributions of a unique code to members of your program. Depending on your architecture and needs, the attribution can either be owned by your external system such as the PoS or e-commerce, or by Splio.

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Specific use case of attributing promotional codes to your customers such as black friday promotions with a single code can be handled by another system such as your PoS as they are not linked to your Loyalty Program.

What is the difference between a master reward and a granted reward?

A master reward is not linked to a Loyalty Program but the attribution of a unique granted reward linked to a cardcode that is tied to a program.

Is Splio built for real-time integrations?

SCP is built upon an asynchronous data processing pipeline paradigm. "Realtime" is a confusing word. SCP is able to process data "live" which maybe considered "Realtime" (Vs Batched) but is not able to give the loyalty balance in a synchronous way through the response to the POST order API.